Branding, Pricing and Distribution

The name of the company is JAL Global club. It is recognized to be an exclusive club that is committed to the JAL Group's most practiced and precious travelers. The product is termed to be very much effective just to carry upon business practices incessantly. The product of the company is providing effective lounges, baggages and quality treatment for the regular travelers. The domestic and global product branding strategy is termed to be very much effective just to make conditions highly well-versed and better than before. The club duly feels to maintain effective brand just to make clients informed regarding the same. This merely demands of looking forward for maintaining such brand image that offers a sense of satisfaction to the intended audience. The branding strategy is said to be highly effective and it supports the business to raise its effectiveness domestically and internationally. Most prominently, the aim, is just to offer best possible and well-versed products and services that are said to allure customers attention at its best possible manner. This would make sure that the business is growing and flourishing with due smoothness (Burrow, 2008). The pricing strategy so considered by the company is optimum and effective in nature. It primarily sees to it that the running conditions are supposed to be made highly supportive just to meet customer’s expectations. There stays great need to go for carrying upon business growth and progression hopefully. Pricing strategy so developed by the company is said to be very much effective just to make it in reach of the clients. Not only this, the customer’s attention needs to be made grabbed at its largest. It is surely going to influence the clients to have products and services at its best possible manner. The aim is just to go for seeing to it that the running conditions are supposed to be made managed and understood as well. All what is being demanded is just to carry upon business practices with proper effectiveness. The pricing strategy is affordable and carries effective and unique features that leads to make clients very much pleased and satisfied. The pricing strategy is said to support the branding strategy. This greater demands for seeing to it that the running conditions are expected to be made managed and hopeful. At the same time, the pricing strategy forms an effective coalition with the branding strategy. It is must go about locating far better opportunities just to make customers influenced. This tends to be very much effective just to execute business practices at its largest possible manner. This is surely going to help the organization maintain its presence in its highest possible way. Pricing strategy and branding are this much effective that attracts customer’s audience. It means a lot just to get allured towards customers with the help of offering them with unique and top-notch products. The running conditions are supposed to be made hopeful and understandable as well. The aim is just to go for carrying upon business growth and development incessantly. In this way, the customer’s attention can also be grabbed with proper effectiveness. It appears to be very much well-versed just to make sure that the business growth would be made out hopeful and better than before (Burrow, 2008). The distribution channel analysis is made out identifying the wholesaler, distributor, and retailer relationships including e-Commerce as well. All these altogether are termed to be very much effective just to make product’s accessibility very much more effective. The company is expected to go about assessing distributor’s relationships just to make customers feel good enough. The aim is just to go for seeing to it that the running conditions are expected to be made very much viable and successful. This tends to be very much effective just to execute business practices with due effectiveness. The wholesalers, distributors and retailer along with e-commerce is said to be very much successful. This tends to be very much successful just to make sure that the customer’s attention are grabbed accordingly. All what is being demanded is just to raise the growth and productivity levels. The running conditions are supposed to be made very much well-versed and supportive in approach. Not only this, the products would be made available to the customers with such well-versed channels. It is must to go for carrying upon business growth and development with due effectiveness (Lamb, 2011). A pull strategy will be used just to make out the high outlay on advertising and consumer promotion to fortify consumer demand for a respective product. This tends to be very much effective just to go for managing conditions with proper potential. The respective strategy would turn out to be very much effective just to obtain favorable outcomes. Not only this, the product so made accessible need to be very much successful. It is must to go for carrying upon business growth and progression with due effectiveness. All what is being demanded is just to run a business accordingly. The strategy is considered to be very much effective and supportive and leads to make things highly managed and understood. It is equally imperative to go for utilizing this strategy just to obtain hopeful resultants. The need of the hour states that the business growth and progression should be made out hopeful and better than before. It is being identified upon that the strategy so employed would offer with lucrative results. The distribution strategy fits the product / service, target market, and overall marketing strategy for the company. It is must go for making best possible use of distribution strategy just to better up business functions. The need is just to adopt such an effective strategy that gets fit with product, target market, and overall marketing strategy. All what is being demanded is just to make things highly managed and understood as well. With this, the company would be helped to meet customer’s expectations. The aim is just to go for making clients accessible with products, reaching target audience expectations and considering useful marketing strategy. The need of the hour states that the business growth and development should not be compromised at any cost. With this, it can also be stated that the distribution strategy need to be very much successful just to obtain far better resultants. It mainly calls for adopting effective steps just to make things managed and understood. The company is expected to understand the customer’s expectations with due effectiveness. All what is being demanded is just to realize far better resultants (Lamb, 2011). At the end, it can be stated that the marketing strategy should be very much effective just to help the business to generate effective results. It mainly calls for seeing to it that the running conditions need to be made highly managed and understood as well. It is must go for making business growing and flourishing with due effectiveness. The need is just to adopt such favorable steps that are considered to be highly effective and successful. In this way, it can also be stated that the business growth should not be compromised at any cost. It means a lot from the perspective of realizing far better resultants. With this, it can also be stated that the business growth should be made out successful.

Multicultural Education versus the Common Culture

Modernized education particularly makes it possible for every individual to develop as a fine individual that he ought to be. As a primary part of the society, each individual is entitled to an education that is made to give him the needed knowledge that he ought to receive for him to have a better outlook on life.   Certainly, education’s main aim is to create a possibility for each individual to develop as a fine member of the human society. The common set-up of education has been originated from the local-based teaching and learning process. The students are taught by their teachers in a classroom with which the students belong to one race and are mostly having the same situation in an economic perspective. However, the common culture in providing education to the younger generation of each civilization already changed with the introduction of the new technologies and the modern system of economy as suggested by the global trade. Through the aims of economists to create a global market of people who are interconnected for the sake of the advancement of global economy, the introduction of modern technological communication devices were also made possible. The creation of network connections through the utilization of Internet has been a primary result of the said globalization movement. On the other face of the situation, it could be observed that another result of the said movement towards economic liberalization is that there are numerous immigrants who opt to transfer places or even countries to be able to cope up with the major changes in the society especially with regards the economic progress. As a result, several classrooms around the world are subjected to assisting students from different cultures, different races that are also having their own individual capabilities as per based form the race that they primarily belong to. Aside form this, the primary subjects that used to be the only topics that are discussed within the four walls of the classroom increased and were added up with particular social issues that mainly concerns the multi-racial classes that they handle. For this reason, this paper shall discuss the ethical issues, the educational problems and the teaching adjustments that are taken by educators in presenting their lessons to their classes. By doing so, the author of this paper then aims to particularly address the issues brought about by modernization towards the common culture that used to be the basis of knowledge enhancement during the past decades of human society. The importance of education in the human society has mainly made it a reason of debate among education enthusiasts and experts who are concerned on which type of education is actually more efficient for the society; common culture education or the multicultural education, which is currently a trend in the field of education. To know both sides of the argument, knowing what the both ids of the debate pertain to, would help much in the clearing of the issue. What is the Common Culture all about? Mostly, traditional educational institutions plainly deal with the outlined lessons that are supposed to be taught to the students. This includes subjects such as Mathematics, Language, Science, Crafts or Home Economics and History. These particular subjects are taught to a group of students who are coming from the same race and are having a common ground. Hence, the focus of the education is more on providing the students with the necessary knowledge that they need to incur for better individual developments rather than focusing on the social involvement of the young learners. It is by the outlined pattern of teaching common education that only the essential factors of life are taught to the students within the classrooms. While on the other hand, the social current events are to be learned by the students on their own way as it is pictured as a common responsibility of humans as major parts of the society. According to those who takes side in this part of the issue, common education helps the students understand the lessons fully since they are asked to focus only on the most essential factors of education that they need to know which are believed to have a great impact upon their lives later on. (Mayor, 1992, 13) Furthermore, the arguments pertain to the fact that teachers who are commissioned to teach only based on common culture education have a greater capability of addressing to their subjects more closely because they are less pressured to see to it that the students are also able to grasp the other subjects that are added up in multicultural education. (Cortes, 1976, 45) The Nature of Multicultural Education Because of the globalization movement that is presently adapted to by different countries around the world, immigration has become a common trend especially among entrepreneurs and other workers who find better lives in living abroad. As a result, education too has taken a new face of development. Because of the said advancements, the situation within classrooms became a mixture of students from different races trying to cope up with the subjects that are taught to them in a different setting as compared to their original locality’s traditional practice of teaching and educating students. To support this particular fact, the following report pertains to the fact that immigration is a great cause of social divisibility: â€Å"Most new immigrants to the United States are coming from Spanish speaking Latin American nations and from Asia rather than from Europe. Between 1981 and 1990, 87% of the legal immigrants to the United States came from non-European nations while 10% came from Europe. Most Asian immigrants came from China, Korea, the Philippines, and India while Mexico and nations in the Caribbean were leading sources of immigrants from the Americas.† (U.S. Bureau of the Census, 1994). True, many students in the United States alone came from different races around the world. Hence, to be able to create a common ground among the students, the inculcation of social studies within the curriculum is then realized to be among the most effective practice of teaching culturally divided students. As a result, Baker’s study on the issue has the following findings: â€Å"Teachers currently find themselves adrift in a seemingly endless sea of school reform literature and policies. Moreover, the often acrimonious, and increasingly politicized public debates about educational issues (phonics versus whole language, immersion versus English as a second language, basic skills versus problem solving)†¦ these practitioners face additional challenges, including poverty, violence, overcrowding, and huge bureaucracies, which drain precious energy from the primary goal of opening students’ minds.† (Baker, 97, Internet) From the findings cited above, it could be noticed that one of the particular results of the said adaptation to multicultural-based learning is the stress that is placed upon the teachers and the students. In addition, the subjects are doubled and thus more works and research are supposed to be completed, especially focusing upon social events that are currently reported. Certainly, these situations within the classrooms makes it hard for the educators and the learners to grasp as much as their minds could with the bundle of responsibilities that are required to them for learning their multi-cultural based subjects. In a more concise discussion, it could be observed that multicultural education simply aims to attend to the needs of the students of the present generation. Since globalization caused immigrants to fly to different countries abroad, attending to their needs as students is also essential for social development. The Ethical Issues Although the created curriculum for international classes are designed to help the students understand humanity as a whole and not as an individual race, it could not be denied that these particular subjects raise the questions of discrimination between the students. Most often than not, its either superiority or inferiority that the students feel towards their own race when they are given the chance to join international classes. Actually, the creation of international learning classes aims to open up the minds of the students to the fact that they are of a great importance to a growing society of a developed human civilization. This is the reason why it is necessary to address ethics within the subjects that are taught in classrooms. This is because of the fact that the lessons may address several issues on the connection of culture towards the particular ethical practices of the society. The educators should carefully address this while assisting their students understands the lessons that they ought to grasp. To be able to avoid being subjected to particular issues of ethics and problems alike, it is suggested that the students are taught about cultural equality starting from their pre-school years. â€Å"Young children can develop stereotypic viewpoints of cultures different from their own when similarities among all individuals are not emphasized. Teachers can help eliminate stereotypes by presenting material and activities that enable children to learn the similarities of all individuals. Circle time is particularly helpful in this respect, as it provides children with a feeling of group identity and introduces them to the variety of cultures represented in the class (Dixon and Fraser, 1986). This suggestion would actually work if the students are made to realize that discrimination is a social sickness that keeps the human civilization form progressing to the best possibilities that they could be, making their differences work for the sake of social development. The Involvement of Technology Technology has a great role in providing students from different countries the education that they need to know through the utilization of the Internet. People from all over the world are able to access education within the convenience that they are satisfied with. A part of this particular educational innovation with the integration of teaching and technology, it has been possible for this particular educational set up to host cultural crossover among students. It is through this particular advancement that students are able to learn about their classmates’ cultural background in a broader view of their importance in the society. It is by this process that the students are given a chance to see others in a more balanced way. Conclusion Education is a provision given to everyone. Not a single person should be denied of this provision whatever race he may come from. People from over the world are making several progresses pertaining to becoming globally connected to each other. The cultural crossover as a result of the globalization movement should then be used for the betterment of the entire human society. Through education and accurate knowledge of others’ worth to the society, the social issues and the ethical questions that are raised because of the differences of the races from each other could be gradually eliminated. Yes, education itself is the key to a more peaceful, progressive society that has particularly burst-out from a multicultural society. BIBLIOGRAPHY Dixon, G.T. & Fraser, S. (1986). â€Å"Teaching Preschoolers in a Multilingual Classroom.† CHILDHOOD EDUCATION, 62, 4, 272-275. U.S. Bureau of the Census (1994). Statistical Abstract of the United States (114th ed.). Washington, D.C.: U.S. Government Printing Office. Cortes, Metcalf and Hawke (1976). Understanding You and Them: Tips for Teaching About Ethnicity. Bolder Colorado: ERIC Clearinghouse for Social Studies Education and Social Science Education Consortium. Gill, D., Mayor, B., & Blair, M. (Eds.) (1992). Racism and Education: Structures and Strategies. London: Sage Publications Ltd. Hanvey, Robert G. (1978). An Attainable Global Perspective. Next Steps in Global Education: A Handbook For Curriculum Development, ed. William Kniep. New York: The American Forum. Internet Sources: Frederick J. Baker. (1999). Multicultural Versus Global Education: Why Not Two Sides of the Same Coin? http://www.csupomona.edu/~jis/1999/baker.pdf. (April 9, 2007).

A history of American sexuality Essay Example for Free

A history of American sexuality Essay American (136) , Sexuality (5) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? There is little to dispute the notion that rebellious movements only originate as a need, not as a result of human nature. It would indeed be appropriate to view the various cultures of resistance that have developed over the ages in light of this ideology; every era saw a different need and hence developed and shaped itself through their individual’s sexual meaning (D’emilio and Freedman 228). They embody a change in attitude of youngsters regarding suppressed sexual inclinations considered inappropriate by the general public or believed to be counterproductive. Stemming from as early as the 17th century, the progress of freedom of sexuality has mostly been a mosaic, finding roots in differences of race gender and class. However, recent times have allowed that progress to be catalogued in discernable text which can be reviewed to gain insight into the perception of sexuality as has been generally associated with the past; historians such as Jeffrey Weeks, D’emilio and Freedman provide some valuable control points to make those judgments. First era: 1600 to 1780 The institution of marriage, the historical perspective of which was recently been subjected to criticism, has been under scrutiny lately simply because historical data does not correspond with the stereotypes of a traditional marriage (Coontz 13). In simple words, people who believed that the sanctity of marriage centuries ago was protected because of love between partners have lately been disproven. From 1600 to 1780, marriage was vastly regarded as a tool designed squarely as a reproductive mechanism and for the promotion of labor sources, increasing the family ties and the creation of a new generation (D’emilio and Freedman 14). Since work was primarily agricultural back in those days, there was a need to increase labor within the family which was directly reflected in sexuality being confined to the institution of marriage, which in turn was designated for procreation (D’emilio and Freedman 16-17). Such was the kinship and family system. During this era, there was a distinct lack of the element of love and social stigma prohibited acts of premarital intercourse and even falling in love as a pretext for marriage. Amongst the general society though, there were mixed thoughts within Protestants and Native American Indians (D’emilio and Freedman 108). They formulated resistant sexualities to the norms. While the Protestants encouraged sexual pleasures within the marriage and allowed public, though limited, displays of affection, anything outside this institution was invalidated and scorned upon (D’emilio and Freedman 4). There are evidences of regulation in the many punishments awarded to those who breached these standardized concepts of sexualities, and acts of adultery, premarital intercourse, homosexuality, and fornication were considered crimes, commission of which not only resulted in penalties but drew contempt at the hands of the public at large. These were very evidently governed by legal implications, enforced not only by the church (D’emilio and Freedman 51) but also the state and society in unison. Such sexual criminals thus became outcast, leading to non-uniformity of sexualities. Amongst these, the prime suspects were Native American Indians, who allowed pre-marital intercourse and considered homosexuality acceptable. Moreover, marriage was not restricted to just one partner. Polygamy became just as common, suggesting that the sexual behavior was more a matter of the culture and social acceptance than human nature. As D’emilio and Freedman point out, the Chesapeake colonies where men outnumbered women due to the presence of a big number of migrants, men could choose to have sex with women simply to derive pleasure and not as instigation to marriage (D’emilio and Freedman 14-17). The political system in the middle of the 17th century harbored the use of slaves, and those created their own sexual regimes. The southern areas saw a rise in inter-racial sexual ordeals, giving presence to another distinct system of regulating sexualities. The forms of political control that dominated throughout the 17th century, namely the church, state and the local community began losing their footing by the middle of the 18th century to late 18th century. This was partly due to the rise in commercialization and trade, since community presence was losing ground to a larger form of individualism, which institutionalized marriage as an expression of romance. Thus, the original sexual meanings relating to family ties and procreation governed by the sexual politics of the church, state and the local community were being superseded by the culture of resistance that encouraged romance as the central focus of marriage (D’emilio and Freedman 95). Second era: 1870-1980 A new era of sexual preferences was emerging in the late 19th century. The prevailing mood was that of a heightened sense of pre-marital and within-marriage sexual intimacy, defined as â€Å"Victorian† (Peiss 206), with individuality as the central focus, allowing for sexual endeavors to extend beyond marriage and include previously scorned ideologies such as same sex sexualities. The aura was becoming increasingly liberal, as the presence of seemingly immoral exercises such as pornography, and brothel management undermined the societal values (Peiss 238). Attention was drawn towards them by a new breed of post 1880 conservatives. This movement concentrated squarely on declaring every form of seemingly impure sexuality such as adultery, commercialization of sex in terms of pornography, fornication and even eroticization within marriage as immoral and as plagues to society. Sexual meaning, while decidedly liberal in those days, employing extensive use of contraception and experimental living with partners, was met with sexual regulation tactics by the state, governed by the enforcement of legislations. The sexual politics included the passing of Anti-prostitution (D’emilio and Freedman 150, 209, 213) and anti-pornography laws facilitating the resistance that Protestants had also partnered in. This, while curbing public vulgarities to some extent, could not come in the way of the growing consumerism that the industrial wave brought with it. With concentration on individual choice, commercial sex grew, in sync with the empowerment of women both at the workplace and within the family, leading to even more equality amongst the sexes (Coontz 208). In the culture that ensued, the sexual meaning took a very liberal turn with empowerment of the individual being the centerpiece, thus enabling homosexual tendencies to thrive, along with the encouragement of romance and eroticism becoming increasingly desirable. The post 1920s was regarded as an era of sexual reform, post Victorian sexual era so to speak, a time when the concept of marriage was drifting from the originally conceived â€Å"traditional† meanings to those based on deriving sexual pleasures simultaneously with the need to reproduce. The sexual meaning, thus, in the context of D’emilio’s and Freedman’s philosophies (1997), combined those two to place emphasis on the fulfillment and satisfaction of one’s self with respect to the institution of marriage, rather than be forced to adhere to it in order to meet social demands of labor and reproduction. The freedom of choice was highlighted amongst the youth and non-heterosexual endeavors as well as pre-marital sexualities became gradually acceptable. The depiction of sex for commercial use picked up pace as well (D’emilio and Freedman 327), and liberalism both within marriage and outside it grew. The routine depiction of sexual images to the public became frequent, suggesting that sexual choice and independence was what the society wanted. It was in these times that strides were made for gender equality as well, as men slowly edged towards ceasing to become the dominant sexual partners and women began sharing high posts with men in the workplace. Third Era: Post 1980 to present day The major cultural resistance shift was next experienced in the 1970s, with the advent of the liberal homosexual regimes and the urge to pursue sexual freedom by the likes of Hugh Hefner, bringing to light demands to acknowledge premarital sexual endeavors as a right. This, of course, was contrary to the norm of the day, which was still largely heterosexual. More sexual politics brought Left-wing views to the forefront, arguing especially in favor of the gay liberation movement and feminism (D’emilio and Freedman 322-323). During the 70s and 80s, this phenomenon gripped the economically thriving youth of the day, affecting the counterculture in so much as shredding the traditional norms associated with marriage and family in favor of a single sexual life. The right-wings continued to advocate against the sexual deviancies of pre-marital intimacy, commercial utilities of sex, eroticism, etc and much of the debate in the 80s thus surrounded the use of contraceptives, illegitimacy, the spread of HIV and Herpes, rising divorce rates etc. This state of moral panic was superseded by the feminist culture of resistance, which in turn strengthened the position of women who placed emphasis on choice. Employing Margaret Sanger’s voice of reason (D’emilio and Freedman 243-244), the phenomena of birth control enabled women to pursue sexualities undisturbed, serving to ultimately enable gays and lesbians to exchange vows and raise children (Peiss 484). Conclusion To the present day, sexual meanings have been age dependant and cultures of resistance have shaped the way sexual regulations were governed by sexual politics. As stipulated by Weeks, D’emilio and Freedman, all three need to be considered in unison to understand the changing mechanisms of sexualities over a given period (D’emilio and Freedman 377), but it can easily be inferred that those cultures had a strong part to play in the liberation of sexualities and the deviation of the essence of the institution of marriage, from its traditional stance as a means of reproduction to one purely used to attain sexual fulfillment through love . Works Cited Coontz, Stephanie. Marriage, A history: How Love Conquered Marriage . Penguin Books, 2005. D’emilio, John and Estelle B. Freedman. Intimate Matters: A History of Sexuality in America, 2nd Edition. University of Chicago Press , 1997. Peiss, Kathy. Major Problems in the History of American Sexuality: Documents and Essays . Boston: Houghton Mifflin, 2002. A history of American sexuality. (2016, Aug 15).

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The Role of Integrity in Criminal Justice - Essay Example Most people will never be involved directly or indirectly with district attorneys, judges or probation officers. Police officers are therefore the â€Å"face† of the criminal justice system for most people. Integrity in their actions is necessary so that the credibility of the criminal justice system in America can be maintained (Klockars, 2006). Corruption, cronyism and a lack of integrity plague police forces around the world. In some countries, the last person you want to interact with is a police officer because any interaction will include threats of imprisonment or the solicitation of bribes. Police officers are charged to do the right thing according to duty. Everyone working in a professional capacity within the criminal justice system needs to uphold their duty in an ethical manner, but police officers have a special responsibility to do this. The enforcement of laws needs to happen in a manner that is fair and unbiased. Any lapse in integrity makes this impossible. A breach in integrity creates an inherently unjust situation. Police officers are often forced to make difficult decisions. Acting with integrity is a sure guide when the time comes for making hard choices. A lack of integrity for a police officer can be manifest in many ways. One way is through a biased application or enforcement of the law. Holding different groups within the community more accountable for breaking laws than other groups is unethical and lacks integrity. These divisions can be made along the lines of race, gender, sexual orientation, income level and age. Police officers need to keep in mind that proper enforcement of the law can not be dictated by membership in a certain group. When laws are enforced this way, integrity is lacking. Another profound breach of integrity police officers may be involved in is through the taking of bribes or hush money. While this is the norm in some

Cell phone Research Paper Example | Topics and Well Written Essays - 750 words

Cell phone - Research Paper Example Doctors are skeptical about the health effects of increased exposure of the ears, brain and head to the electromagnetic radiation. Their curiosity has instigated a series of researches that tend to investigate the effect of use of cell phone on the human body. A lot of researches have realized changes in the brain activity as a result of use of cell phone, though many researchers are of the view that more research needs to go into determining the potential ways in which these changes are detrimental for human mind and body. Along with the increase in cell phone use, the incidences of cancer have also exploded all over the world. This may be a consequence of the microwave radiation that is employed for communicating through cell phones. â€Å"Studies that claim a relationship between cell phones and diseases like cancer and Alzheimer’s should not be brushed aside as ‘inconclusive’† (â€Å"Disadvantages of Cell Phones†). Cell phone affects the brain ac tivity by giving a boost to the brain glucose metabolism in particular regions, though if or not it is something serious is still debatable. Talking to WebMD, the director of the National Institutes of Health’s National Institute on Drug Abuse, Nora Volkow said, â€Å"[w]e don’t know that this is harmful [but we know that] glucose metabolism is a direct indicator of brain activity† (Volkow cited in Doheny 1). The sugar is consumed by cells in the brain for energy. This conclusion was drawn after a comprehensive research by Nora Volkow and her colleagues. They involved 47 healthy volunteers in that research and performed PET scans of their brains after placing the cell phones on their left and right ears. The glucose metabolism in the brain was measured twice. While studying the effect of cell phone on the brain on the positron emission tomography (PST) scans, Volkow found a 7 per cent increase in the metabolism of glucose in the region of brain that was nearest to the antenna in people that held the cell phone on either side of the brain for 50 minutes. As a result of this research, Volkow concluded that cell phones generate electromagnetic radiation to which, the human brain is sensitive. The professor of neurosurgery, Keith Black is specifically concerned about the negative effects of the use of cell phones upon children’s brains because of the fact that the body defense in children is not as strong as it is in the adults. â€Å"Their skulls are thinner.†¦ Children are getting a lot more energy from cell phones delivered to their brains than adults† (Black cited in Doheny 2). Researchers studying the effects of cell phone use on human body have already determined negative effect of the cell phone radiation on the animal body. Swedish researchers who conducted the research upon rats found a relationship between Alzheimer’s disease and the use of cell phone (â€Å"Disadvantages of Cell Phones†). In their re search, rats were exposed to the cell phone radiation just for two hours. After fifty days of the experiment, when the rats’ brains were examined, the researchers found a lot of dead cells. From their research, they concluded that cell phones cause considerable harm to the brain cells and instigate Alzheimer’s disease. The researchers particularly found damage to the brain regions that play a fundamental role in memorization, movement, and learning. Results of this study are of huge significance due to the fact that state of development of the brain of a rat resembles that of the brain of a

To Identify the Main Challenges Facing Human Resources Managers in Research Proposal

To Identify the Main Challenges Facing Human Resources Managers in Non-Profit Organizations - Research Proposal Example The research aims at identifying the major challenges the human resource managers face in dealing with their employees. Some of the specific objectives are; to find out the number of workers in each organization, their remuneration and the number of personnel in human resource departments, to find out the academic qualifications of the workers and to establish the kind of management tool used in the organization. A sample size of 150 employees will be used which acquire from fifteen organizations. Random sampling method is used to get the sample size that is free of biasness. An online questionnaire will be used which will be hosted on www.qualtrics.com and www.surveymonkey.com as well as send to the participants as email attachments. The results will be analyzed using Statistical Package for Social Scientists (SPSS). Introduction Background information Human resources consist of individuals in an organization whose mandate focuses on employees’ activities and their welfare. The law requires that all organizations whether governmental or non-governmental must have a human resources department to take care of the needs of the employees who are the workforce of the organization. Improper handling of employees results to poor performance of the organization especially if the organization or company is after profit maximization as research indicates that the about 80 percent of the organizational functions are contributed by the human feature of resource. A human resources department constitutes professionals and experts in the field of human resource. It is the main role of the human resource department to recruit and manage the employees. It is essential that the team conducts a proper evaluation of the abilities and competencies of the applicants to the positions advertised as this greatly influences the operations of the orga nization. The team is tasked to apply several measurements so that they can select the best candidates. Psychometric assessment helps a recruiting team to pick applicants with the required attitude to conform to the organization’s values and principles. Interviews are necessary which written tests, phone interviews or one-on-one interviews aimed at evaluating the ability of the candidates to make informed decisions if presented with such situations while they undertake their duties. Kiessling and Harvey (2005, p.28) explain that the human resource team has a role to play in reviewing employee reimbursement packages which include salaries, allowances, awards, bonuses, vacations and promotions. Recognizing the work of the employees boosts their morale hence increasing their determination to deliver their duties and responsibilities to their best. Planning is another role which the human resource department is responsible in. developing organizational calendar days is their work . They develop the strategic plan which guides the organization for a given period of time. Outsourcing of resources and information, partnership and market is also the responsibility of human resources. Policies, rules and regulations within the organization are developed by the human resource department. Non-profits organization, due to its unique way of operating, it is faced with challenges for example failure to pick the best candidates for a given job position may impact negatively of the performance of the organizati

Health informatics - collaboration Essay Example for Free

Health informatics collaboration Essay I believes that following the principles below will facilitate collaboration among professions and professionals. †¢ Client-centred care — Interprofessional client-centred care requires collaboration among clients,2 nurses3 and other health professionals who work together at the individual, organizational and health-care system levels.4 Health professionals work together to optimize the health and wellness of clients and involve the client in decision-making.5 Clients are actively engaged in the prevention, promotion and management of their health.6 †¢ Evidence-informed decision-making for quality care — Evidence-informed decision-making through the use of best practice guidelines, protocols and resources will support interprofessional collaboration. Health professionals work together to identify and assess research evidence as a basis for identifying treatment and management of health problems. Health outcomes are continuously evaluated to track the effectiveness and appropriateness of services.7 †¢ Access — Teams of health-care professionals working in collaboration will ensure that patients can access the most appropriate health-care provider at the right time and in the right place. Supporting continuity of care and continuity of care provider is crucial to ensuring high-quality, client-centered interprofessional collaborative care.8 †¢ Epidemiology — Using assessments of the demographics and health status of clients will ensure the relevance of health services, including the identification of appropriate health professions. Trends in the health of the population are tracked to assess the impact of the services offered. †¢ Ethics — Each profession brings its own set of competencies — the results of education, training and experience — to collaborative health services. Health-care professionals working in interprofessional collaborative teams learn from each other in ways that can enhance the effectiveness of their collaborative efforts. Nurses collaborate with other health professionals to develop a moral community12 and to maximize heath benefits to clients, recognizing and respecting the knowledge, skills and perspectives of all.13 Shared decision-making, creativity and innovation allow health-care professionals to learn from each other and enhance the effectiveness of their collaborative efforts. †¢ Communication — Active listening and effective communication skills facilitate both information sharing and  decision-making. To support and sustain interprofessional collaboration, CNA believes that the following structural elements15 must also be present: †¢ planning, recruitment, workplace and interprofessional education to support human resources; †¢ long-term funding allocations that support the necessary infrastructure and information technology requirements of interprofessional collaboration; †¢ liability insurance framework for interprofessional teams that includes liability insurance for health-care professionals that is independent of the employer’s liability insurance; †¢ regulatory framework that enables all regulated health professionals to use their knowledge, skills and experience to practice to their full scope and recognizes the decision-making processes and roles within interprofessional collaboration; †¢ standards that guarantee both interoperability and access by appropriate professionals to electronic health records; †¢ governance and management structures that promote systems that foster interprofessional collaboration and strengthen a not-for-profit, publicly funded health-care system; and †¢ planning and evaluation frameworks and assessment tools to measure the performance of interprofessional collaborative practices that are supported by ongoing research and surveillance.

Effectiveness of Sports Sponsorship

Effectiveness of Sports Sponsorship Introduction â€Å"Few marketing platforms can match the brand building opportunities offered by sports sponsorships, with the guarantee of exposure in print, broadcast and new media. In the highly emotive world of sport, the audience sees sponsorship as support for something to which they feel great attachment. An average of more than 150 million viewers watched each football match in Euro 2004, with 273 million people tuning in for the final, and in the UK, the highest audience was 20.7 million.† (Margraff, 2005) However, advertising avoidance in the UK is now reaching terminal proportions. A recent study conducted by Continental Research found that 45% of UK adults agree with the statement â€Å"Given the chance I avoid TV ads as much as I can†.. (Evans, 2006) Despite this, and the fact that consumers are spending less and less time consuming traditional media, Evans (2006) reports that lazy marketers still siphon off the majority of their budget to TV and magazines. Smarter adve rtisers, however, are devising new ways to interact with their target audience. As a result the main feature of the course of the year will undoubtedly be in June, where the World Cup will break all sponsorship records, and will be the showcase for brands to interact with their consumers like never before. Brands will attempt to emulate Pringles, which partnered Yahoo! Sports coverage during Euro 2004 to build awareness around its ‘dream team’ concept. (Evans, 2006) For sponsors, such viewing figures underline why it is so important to be associated with football tournaments and indeed any sports tournaments of magnitude. As a result, Cornwell et al (2005) have concluded that sponsorship of sports tournaments has now become a mainstream marketing communications tool. However, whereas sponsorship involves a fee paid in advance for future potential communication values, advertising offers a more knowable and more controlled communication. Furthermore, whereas sponsorship requires leveraging: promotional spending in addition to the sponsorship fee to o btain the greatest value, advertising is often sponsorships most valuable leverage. Sponsorships may also be directed toward consumers, channel members, financial institutions, government, community, and employees. As a result, in order to gauge the full effectiveness of sports sponsorship on marketing and branding, this review will review several different academic journals with varying methodologies, from empirical studies to more pure theoretical approaches, in an attempt to judge the most successful approaches The methodologies of the journals will be examined in more detail at the end of the review, and the conclusion will attempt to uncover the most effective methods used, as well as commenting upon the true value of tournament sponsorship in the context of modern marketing. Whilst the main focus of the methodology analysis will be on the contrast between the empirical, practical, studies and the more abstract, theoretical models, there may be more important analysis contained within the articles which use marketing paradigms as their dominant approach. Within the context of tournament sponsorship, the paradigm approach focuses on examining the specific thought patterns, both of the marketers designing the campaigns, and the target audience experiencing them. As a result, paradigms offer a much greater insight into the effectiveness of the tournament sponsorship than pure practical or theoretical approaches. However, a multi paradigm approach provides even greater insight, as it looks at differing thought patterns within target segments, and between marketers in the same sector, or even the same firm. This degree of complexity means that multi paradigms have not often been used in the context of tournament sponsorship, but wherever they have been encount ered, they have been identified and analysed, using the four interacting paradigms defined by Burrell and Morgan’s (1979) work on multi paradigms Literature Review Sports Sponsorship Overview Grohs et al (2004) analysed recent surveys which found that, while managers tended to favour media coverage around ten years ago, now they rate sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport sponsorship.. However, the evaluation of sponsorship has not kept up with this change in priorities, and companies often seem reluctant to evaluate sponsor and spectator awareness even though measurement is straightforward and not very costly. An important reason might be that previous studies showed the unsatisfying effects of â€Å"ambush marketing†, a form of marketing where other firms make consumers believe, incorrectly, that these companies are the actual sponsors of an event. This phenomenon will be covered in more detail later in the review but, in the case of image transfer, evaluation seems to be difficult due to a lack of a compelling comprehensive and testable model Despite these concerns, corporate spending on sport sponsorship continues to escalate: up 3.7% from 2001 to 2002, with several companies reportedly spending over $100 million each year (Stotlar, 2004). Sport sponsorship has been shown in the literature to be a viable component contributing to market strategy, however of late, the downward movement in many corporate stocks through 2003, projected earnings shortfalls, and decreased company profitability has caused some shareholders to question sport sponsorship as an appropriate expenditure of funds because little empirical evidence of return on investment has been provided. However, this can be primarily viewed as being because many corporations have failed to assess sponsorships effectiveness in meeting their objectives. Perhaps the lack of assessment exists because the process for evaluation has not been solidified in theory or practice; thus an evaluation model for sport sponsorship based on the myriad of contributing factors is ne eded. Stakeholder Perspectives Cornwell et al (2001a) reports that sponsorship of sporting and other events has become an increasingly popular marketing communications vehicle. However, Cornwell et al (2001a) join the ranks of academics who claim that precious little research has investigated how sponsorship participation is beneficial to a firm and its brands. Thus their study explores how managers view the brand equity building capabilities of their sponsorship linked marketing programs over time and, in a two-phase survey, fifty managers reported on the value of sponsorships in building brand equity. Findings showed that leverage, the use of advertising and promotion to support the sponsorship, and active management involvement are significant predictors of both the perceived differentiation of the brand from its competitors and adding financial value to the brand. To put tournament sponsorship in perspective, the sponsorship of sports, causes, and events has become an established communications tool seen as useful in building brand awareness, brand image, and corporate image (Javalgi et al. 1994; McDonald 1991; Quester 1997; Turco 1995; Witcher et al. 1991). Brand awareness and image, in turn, are integral to the idea of brand equity, the set of value-adding assets linked to a brand (Aaker 1996). Both academic (Keller 1993; Park and Srinivasan 1994) and business writers confirm the role that sponsorship can play in building equity for the brand. Indeed, Keller (1993, p. 10), in his theoretical development of customer-based brand equity, notes that anything that causes the consumer to experience or be exposed to the brand has the potential to increase familiarity and awareness. Likewise, promotion industry analysts find sponsorship popular as a platform from which to build equity and gain affinity with target audiences (Smith 1996, p. 15). Empi rical work, however, concentrates on only a few brand equity elements, for example, brand awareness Sandler and Shani (1992), brand preference Nicholls and Roslow, (1994), corporate image Turco (1995), and adding financial value to the brand (Cornwell et al, 2001b). As a result, Cornwell and Maignan (1998) claim that no study has considered a broad range of equity elements, thus Cornwell et al (2001a) therefore explore the potential of sponsorship to build various aspects of brand equity, with their purpose being to develop an understanding of how managers view the brand equity building capabilities of their sponsorship-linked marketing programs. However, of concern to managers is that, whilst the sponsorship of football is a multi million pound industry, with many sponsors hoping that supporters enthusiasm for their team will translate into long term benefits for the sponsor, the intensity of team rivalry means that a sponsorship may also alienate opposing supporters. Davies et al (2006) examined the rival Glasgow clubs, Celtic and Rangers, who undertook a joint sponsorship arrangement with the communications company NTL, investigating how the benefits obtained compared to those that may have been expected from a single sponsorship. While the sponsorship was very effective in creating awareness for NTL and very profitable for the clubs; Davies et al (2006) found ambivalent attitudes towards the company, with the most committed supporters being the least accepting of the sponsorship, and the expected positive relationship between support for the club and brand preference for NTL was not found. Of course, the companies and participants are not the only stakeholders in a sponsorship deal, especially for major events. One example of this is in tobacco sponsorship of sporting events, where the opinions of government, health activists, and sport organizers towards the concept have been widely discussed and debated. This paper Danyichuk (2000) contributes a new perspective to the debate by providing input from spectators at a major sporting event obtaining four hundred spectator respondents to a paper and pencil survey at a Ladies Professional Golf Association (LPGA) event that had a tobacco company as its title sponsor. The questions elicited demographic information in addition to spectator smoking habits, awareness of title sponsor, awareness of current tobacco legislation, opinion concerning tobacco sponsorship, and suggestions for alternative sponsorship. The final results actually indicated that 73% supported tobacco sponsorship; 11 % opposed it; and the remaining 16% had n o opinion. Those opposed to tobacco sponsorship cited health implications of tobacco use, negative influence on young people, and negative aspects of tobacco promotion in general, and some spectators provided specific examples of alternative sponsors whilst the majority of others indicated that the willingness and financial interest of a potential sponsor were key elements of the sponsorship arrangement. The final interpretation of this was that, whilst it would be better to have found another sponsor, it was better to have a tobacco company than no sponsor at all. Given that events would always prefer to have a sponsor, where possible, Westerbeek (2000) tested the hypothesis that â€Å"revenue maximization of the tenants of sports facilities is dependent on the geographical location of the facility, or the ‘location of distribution’†. To test this hypothesis, revenue maximization was operationalised pertaining to sponsorship, and a survey instrument was sent to all sponsors of a Melbourne based football club. The sponsors were grouped as location dependent and location independent based on the location of their head office and financial turnover achieved in the area around the sports facility. The survey thus collected information on three different steps in the sports consumption process including ‘coming to the sports facility’, ‘being in and around the sports facility’ and ‘being serviced in the sports facility, and found that revenue was geographically dependent when the sponsor was simil arly location dependent. Finally, Payne (1998) conducted a study into the practice of â€Å"ambush marketing†, and its effect on stakeholder, using the example of The Olympic Games which, as the world’s largest and most prestigious sports event, has been a major target for ambush marketing activity. The position of the International Olympic Committee is that the practice of ambush marketing represents a deliberate attempt to mislead consumers into believing that the companies involved are supporters of the Olympic Games. However, it was found that the effects were most marked on the other stakeholders: the activities of ambushers were found to erode the integrity of major events and lessen the benefits to official sponsors, who are the real supporters of such events. Ambush marketing has been criticised heavily as it breaches one of the fundamental tenets of business activity, namely, truth in advertising and business communications. As a result, the IOC, as custodian of the Olympic Games, succ essfully adopts a twofold strategy of protection and prevention to counter the threat of ambush marketing. Integrating the marketing approach Statistics show that sponsorship of sports and other events is one of the fastest growing areas of promotion, despite the fact that the importance of this persuasion strategy is not reflected in the amount of attention it has received in the marketing literature. Although some research has been done in this area, the majority of work has not employed the same theoretical and methodological rigor given other areas of consumer behaviour. Some scholars, such as McDaniel (1999) have suggested that sponsorship functions like celebrity endorsement advertising, where the perceived match, or mismatch, of brand attributes with the endorsers attributes influences consumer response to such marketing communications, and the marketing mix as a whole. However, one of the most difficult challenges for marketers remains the large, diverse means of communication and communication options that are available to support their brands: TV, print, and interactive advertising; trade and consumer promotions; arts, sports, and cause sponsorships; etc. Consequently, marketers must understand what various marketing communication options have to offer and how they should be combined to optimize their marketing communications programs. Towards that goal, Keller et al (2001) considered how to develop, implement, and evaluate an integrated marketing communication program, including event sponsorship. To provide both macro perspectives, especially relevant for managerial planning, and micro perspectives; they provided criteria as to how integrated marketing communication programs can be designed and evaluated as a whole, i.e. according to coverage, contribution, commonality, complementarities, robustness, and cost considerations. They also described how the two perspectives relate and conclude by discussing theoretical and managerial implications and outlining future research directions. The competitive strategy literature seems to offer two principal approaches to the problems of developing marketing strategy in volatile environments, labelled as the formal and informal approaches by Wilson (1999).. More recent research into managerial cognition provides promising possibilities for integrating formal and informal approaches to understanding strategy development in volatile conditions, and exploratory research by Wilson (1999) has shown that, in practice and in contrast to much of the strategic marketing literature, the response of organizations in volatile environments depends fundamentally on how the managers involved perceive their environment and that managerial perception can vary considerably between, and even within, rival organizations facing ostensibly similar environments. As a result, the effectiveness of an organizations strategy can depend crucially on these managerial perceptions, or paradigms, and that it may be more realistic to regard competitive str ategy as an organization’s response to the perception of competitive ‘threat’, rather than the more popular emphasis on ‘opportunity’; thus sponsorship is often undertaken as a response to a competitor pursuing a similar strategy, and reaping perceived benefits. Finally, although the importance of signs and symbols has been widely recognized in an integrated marketing approach, only a handful of consumer researchers have developed theory and research programs based on semiotics, the doctrine of signs. Mick (1986) outlined the emergence and principal perspectives of semiotics and then discussed its applications and implications for consumer research and marketing strategy Among its strengths, semiotics positions meaning at the nucleus of consumer behaviour, provides a rich ‘meta-language’ for semiotic consumer research, and recommends a multi-paradigm philosophy of marketing which can be applied to the effective integration of sponsorship into a wide ranging marketing strategy. Evaluating Effectiveness The use of sales figures, traditionally used to measure marketing effectiveness, as an indicator of sponsorship effectiveness is highly problematic in consequence of the possible influences of collateral marketing communications inputs, carry-over effects of past advertising, changing economic conditions, entry or exit of competing businesses, and so on. Hence, the results of sponsorship are typically appraised in terms of awareness levels achieved; attitudes created or altered; prompted and unprompted brand or company name recall; the extents of television, radio and press coverage, and cost per thousand prospects. (Bennett, 1999) A common approach is to measure the duration of television coverage of a sponsored event and the magnitude of press coverage obtained in terms of single column inches and then to compute the cost of purchasing corresponding amounts of space or broadcast time (Allen, 1990). This is convenient and practicable, but only indicates the extent of the publicity r esulting from sponsorship, rather than the impact and effects of the exposure (Meenaghan, 1991). Meenaghan (1991) in fact recommends a three-fold evaluation procedure: determination of a companys present position in terms of pre-sponsorship awareness and image with the target audience; tracking to detect movements in customer attitudes towards the firm; and the post-sponsorship comparison of performance levels against initial objectives. A number of theorists, primarily Thwaites (1995), have advocated the use of tracking devices to monitor sponsorship effectiveness, however Marshall and Cook (1992) found that although 78 per cent of a sample of 58 UK sponsoring companies evaluated their investments in some way or other, very few of them actually undertook specialised tracking. Allen (1990) similarly reported evidence to suggest that only a small number of companies completed any formal evaluation of their sponsorship expenditure, or engaged in any research whatsoever designed to identify the likely interests of target customers. The survey conducted by Thwaites (1995) found that while two-thirds of a sample of 30 companies sponsoring UK football teams attempted to evaluate their sponsorship activities, few went beyond the basic measurement of media coverage, and generally unsophisticated methods seemed to be applied. Reasons advanced by managers for not evaluating sponsorship effectiveness included the costs and uncertainties involved, technical research difficulties, absence of meaningful criteria for assessment, and lack of clear initial objectives (Allen, 1990; Thwaites, 1995). As a result, Bennett (1999), suggested that a sponsoring companys ability to create false consensus among spectators represents a concrete and useful device for measuring the effectiveness of sponsorship activities. In the absence of an external measure of validity of sports advertising effectiveness, alternative measures are often utilized. For example, John Hancock Financial Services measures the effectiveness of its bowl sponsorship by the number of stories and lineage in newspapers and magazines across the country (McCarthy 1991). For the 1990 ‘John Hancock Bowl’, an American football collegiate championship, 21 binders of newspaper clippings were collected, whose value the insurance company estimated at over $1 million of advertising equivalency. Another approach used by event sponsors is to compare sales in periods before and after the sponsored event, however such surrogate measures give no evidence of the size of the audience exposed to the promotion. Furthermore, Levin 1993), claims that measures such as these are incomplete because they do not tell â€Å"how event marketing shapes consumer awareness, attitudes and impressions of a company or its brands†.. It is possible to have on-site audience research that goes beyond mere number counting and studies consumer attitudes, interests, and opinions (AIO). For example, statisticians, including Sudman (1980), have developed techniques to make place-based media surveys conform to traditional norms Research has also demonstrated that audiences at particular events have varied demographic and lifestyle characteristics, as well as distinct AIO (Nicholls, Laskey, and Roslow 1992). This finding makes certain events more attractive to some sponsors than others. For instance, Nicholls and Roslow (1994) found that the Maryland Gold Cup steeplechase attracts spectators targeted by the local Mercedes-Benz dealers, whereas those attending the Indy CART automobile race in Miami have characteristics sought by Nissan. Even though Mercedes-Benz and Nissan understand the importance of demographics, lifestyles, and AIO, the impact of sponsorship and advertising in place-based media is still enigmatic. Where it is possible to make purchases on-site, sales measures are available and, moreover, can be related to the characteristics of customers. For instance, individuals who purchase particular items at a supermarket may be tracked by specialized Nielsen and IRI databases. (Nicholls and Roslow, 1994) In general, however, advertising effectiveness measures are not available for audiences at most place based sites, including sports events, unless they are specially commissioned. Thus, Nicholls and Roslow (1994) were most concerned with methods of measuring the advertising effectiveness of a specific sports event Traditional measures of effectiveness, beyond actual sales, include advertising exposure, consumer attitudes, brand recall, and purchase intentions, and Nicholls and Roslow (1994) collected and an alyzed brand preference on sponsor brands promoted at a professional golf tournament in order to build a model of sponsorship effectiveness. Examples from Specific Genres â€Å"Action sports†, an emerging genre of individualistic sports, increased immensely in popularity over the end of the last century (Bennett et al, 2002). Sponsorship of action sports events has likewise increased rapidly over the last few years, and these sponsorships are prevalent on most televised event broadcasts. Bennett et al’s (2002) research suggested that there is an expansive and increasing action sports industry and several major corporate sponsors have uncovered the benefits of advertising on ESPN, NBC, and others. Advertising research is replete with examples of utilizing intermediate measures to assess sponsorship effectiveness, and the literature base on intermediate measures in sport marketing has now been well established by the authors listed above, and has provided sport marketing and management practitioners with useful data on intermediate measures utilized by the LPGA, Olympic Games, and Gay Games, respectively. However, despite the development o f literature on sponsorship effectiveness within the sport industry, there is a relative paucity of original research on the action sports phenomenon. As such, Bennett and Lachowetz (2004) discussed the attractiveness of the action sports genre to the ‘Generation Y’ market, claiming that action sports events may increase in popularity even further over the next few years. Since action sports were founded by individuals seeking to be involved in participant-controlled sports, the genre will likely continue to have some mass appeal for the members of ‘Generation Y’, and therefore many companies and marketers will seek to benefit from the transfer of brand associations resulting from the firms aligning themselves with the events and athletes that appeal to the youth segment. Certainly, there are valuable lessons for all sports sponsorship marketing practitioners that can be learned from the substantial growth of the action sports industry, and since there has been such a dramatic rise in the popularity and strength of the genre, practitioners should analyze the efforts made by those responsible for expanding the industry. Obtaining sponsors that appeal to targeted markets or have the capability of transferring images is another objective that has been utilized by action sports marketers and managers, and marketers should consider being authentic or creating a cool image when attempting to influence the youth market, especially one so large and filled with cynicism toward corporate sponsorship. As such, Bennett and Lachowetz (2004) concluded that choosing sponsors that can deliver on authenticity rather than simply provide a revenue stream may allow greater return on investment in the future for those targeting ‘Generation Y’ Moving to looking at a more mature genre, certain professional sport organisations fall short of educating their corporate clients with respect to all of the benefits and attributes of the sport products they offer, including sponsorship programs, luxury suites and event sponsorship(Lachowetz et al, 2003). In response to this problem, theorists have developed a nine-step framework: â€Å"eduselling,† that identifies corporate sales activities designed to assist professional sport franchises in the education and retention of their corporate customers. Lachowetz et al. (2003) surveyed all 29 teams in the National Basketball Association (NBA) in an attempt to validate the nine-step process, with the purpose of the study being to collect more detailed information about the sales activities used by NBA franchises. As a follow up to the study, marketing directors were selected from five NBA franchises, with selection criteria including average to below-average team winning percentag e and average to above-average corporate customer retention rates, which indicated an effective corporate sales strategy. Methodology Theoretical Models A great deal of fieldwork has attempted to gauge the relative effectiveness of sponsorship in a marketing context, but theorists such as Cornwell et al (2005) claim that these â€Å"weakly controlled field studies contribute little to our understanding of how individuals process sponsorship-linked marketing communications.† By considering qualitative factors, including possible underlying information processing mechanics, individual and group level factors, market factors, and management factors, together with theorized sponsorship outcomes, Cornwell et al (2005) thus offers a theoretical model of consumer focused sponsorship linked marketing communications that summarizes and extends theoretical understanding of the topic. Grohs et al (2004) in contrast, examined these obstacles of assessing sponsor awareness and image transfer in sport sponsorships in two ways. Firstly, as a means of reducing the danger of ambush marketing, they analysed a qualitative model designed to identify what drives correct sponsor identification. Their empirical results, collected to test the model, indicated that event sponsor fit, event involvement, and exposure are the dominant factors predicting sponsor recall, thus offering sponsors a basis for successful sponsorship planning and execution through the selection of an appropriate sponsorship. Secondly, Grohs et al (2004) proposed and empirically tested a quantitative model that assesses image transfer in sport sponsorships, finding support for a basic level of image transfer for all sponsors. However, more detailed research and interpretation of results suggest that the magnitude of image transfer depended on two factors: sponsorship leverage and event sponsor fit. The other main theoretical pieces of work were conducted by Keller (2001) and Wilson (1999). Keller (2001) aimed specifically to provide micro perspectives especially relevant for academic research, and in order to achieve this, they introduced the Marketing Communication Tetrahedron, a quantitative model, as a marketing paradigm approach, as well as a means of classifying and analyzing factors influencing marketing communication effectiveness along four broad dimensions, i.e. factors related to the consumer, communication, response, and situation. In contrast, Wilson et al built a model based on research that suggested that organizations seem to respond initially to the perception of competitive threat by reinforcing previous behaviour patterns before later and often reluctantly adopting more innovative reforms, implying a cyclical pattern of paradigm adjustment. Implications for further research and for management practice are discussed including the need for multi paradigm models, to compensate for said cyclical behaviour. Survey, Questionnaire and Empirical Data Oriented One of the major quantitative, practical pieces of work on the subject was the on site survey conducted by Nicholls and Roslow (1994) at the Doral-Ryder Open Golf Tournament in 1992. At the time, this was a major Professional Golf Association (PGA) championship, held each year at the Doral Country Club in Miami, Florida, with the principal sponsor, Ryder System, being a major vehicle leasing corporation, headquartered in the United States, but with numerous operations abroad. Nine major sponsors were included in the analysis, and the survey was conducted on each of the four days of the actual professional tournament. The championship itself was preceded by several days of pro-am rounds and a musical evening so that the whole affair extended over ten days, and respondents were interviewed as the tournament progressed. Each of the interviewers was assigned to a specific location on the golf course and a total sample of 276 respondents was obtained during the final four days of tournament play. Interviewers were instructed to select the first person to cross a given point following the conclusion of each interview, and this procedure was found to have reduced bias with respect to the interviewer selection of the respondents. Respondents were asked their specific brand preference in the categories included in the study, and the analysis investigated whether the preference for advertiser sponsored brands was related to the number of days attended. Nicholls and Roslow’s (1994) stated aim was to establish whether there was any empirical relationship between spectators’ degree of preference for brands advertised on-site and the number of days these spectators attended the tournament, i.e. the number of advertising messages directed to the events audience. Their findings provided a link betw een the degree of brand exposure and the degree of preference however, despite the large number of respondents interviewed, the link was found to be equivocal at best. A more decisive piece of practical work was completed by Bennett et al (2002) who, after concluding that their literature review revealed no significant research involving sponsorship and action sports, undertook an investigation of the effectiveness of action sports sponsorships.. They claimed that such a study was both warranted and timely; and thus composed an original 19 item questionnaire in order to measure action sports sponsor and athlete recognition by members of the ‘Generation Y’ market. The results from these questionnaires were crucial in forming their conclusions about targeting younger people. Similarly, as part of their work, Lachowetz et al (2003) interviewed numerous individuals by means of a 45-60 minute phone interview. Data from these calls was qualitatively a

Herald :: Essays Papers

Herald The Webster’s dictionary defines a herald as an official at a tournament of arms with duties including the making of announcements and the marshaling of combatants. This simple definition just barely scraps the surface of what a herald actually is. The office of herald has changed immensely over the centuries, as they became more dignified figures in the chivalrous world. The earliest record of a herald just mentions him as a messenger in war. He was a medieval officer in charge of carrying messages to and from the commanders of opposing armies. As we will see, this simple office turns into a complicated job that is still around in today’s society. In the twelfth century, the herald’s job grew to consist of announcing and conducting tournaments. This included announcing the proclamation of each joust and the name of each combatant. It became essential for the herald to be able to recognize the arms of the local nobles and thus become familiar with their family lineage. This ability became useful in combat, seeing how the heralds could recognize the opposing armies’ leader from the coat painted on his shield. The shield was the obvious place to paint the coat of arms since it had the largest surface area. With this knowledge of the different coats, one of the original roles of heralds was to identify and catalogue the arms of the men who had gathered at tournaments. Thus, heralds made a living by the perilous favorite sport of the nobility. Throughout the thirteenth century heralds began to serve nobles on a more permanent basis. They even wore the coat of arms of their master. Then, in the fourteenth century, heralds achieved an established position and were dignified figures in the chivalric world. Heralds of this century were acknowledged experts in armory and in all matters of secular ceremony. These ceremonies included displays of jousts and tournaments, in the judgement of prowess, in the ceremonial attire of coronations and in knightings and funerals. Officials in tournaments even trusted heralds with the vital task of deciding whether or not a contestant had a valid claim to knighthood. Their job also included recording promotions to knighthood on the eve of battle, and to search after it was over among the dead to note the names and arms of those who had shown prowess in the field.

The 1886 Mount Tarawera Eruption :: volcano, Mount Tarawera

In this essay I will tell you about the 1886 Tarawera Eruption. More specifically I will tell you about the effects the 1886 eruption had on the natural environment and ton the local communities of the region. 10th of June 1886, soon after midnight. Mt Tarawera light up like fireworks. BOOM! Molten rock came flying out of the crater, with a cloud of ash rising 9.5km into the sky. People as far as Blenheim could hear the thunder like noises but had no idea what it could be. Although the people of Rotorua knew exactly what was happening Mount Tarawera was erupting! The Mt. Tarawera eruption was the largest eruption in New Zealand for 800 years. Before the eruption, many people claimed to see a ghostly canoe on Lake Rotomahana. Maori say it was warning them that death is coming. The lake temperatures were also changing as well as more waves. Sadly nobody linked those back to Mt. Tarawera. The eruption caused the land to dramatically change. In my mind I think the biggest loss would have to be the pink and white terraces. The loss of pink and white terraces was a huge blow to New Zealand's tourist industry. People around the world came to bathe in these marvels which covered a 3 ha (hectares) area and descending 30 metres, they were massive. The pink and white terraces were about to be named one of the seven wonders of the world. No tourists would want to come and see the ash over the terraces. Millions of dollars lost. After the eruption, the region of Tarawera was covered by infertile ash. The eruption layered the volcanic ash which is very poor in nutrients. This meant that the people could no longer grow their food or graze animals. Maori used to call the central North Island â€Å"Kaingaora† Meaning Lean and hungry land. The native bushes and scrub land close to Tarawera's eruption was burnt and a lot of vegetation have never recovered. This resulted in another source of food and building materials was destroyed, making it an even harder area to live in. For one village, Te Wairoa, was covered in ash. This meant that the people had to move and start a new village and life. Around Tarawera the lakes and rivers became heavily polluted with ash.

Appearance vs. Reality in Henry IV :: Henry IV Henry V Essays

Appearance vs. Reality in Henry IV      Ã‚  Ã‚   Shakespeare's play Henry IV begins with a king (King Henry) beginning a pilgrimage after killing King Richard II.   Henry believes that by gaining the throne of England he has done an honourable deed, yet he admits that the fighting and bloodshed could continue, A. . .  Ã‚   ill sheathed knife . . . @ (I.1.17).   He, also, admits   that his own son, Prince Hal,   is not honourable enough to occupy the throne, Asee riot and dishonour stain the brow of my young Harry"   (I.1.17).      Ã‚  Ã‚  Ã‚   Shakespeare continues the topos of honour and redemption into Act three, scene two, where he uses elements such as anaphora, topos, imagery and rhetoric in a meeting between King Henry and Prince Hal that is both   crucial and climatic to the overall structure of the theme of honour.      Ã‚  Ã‚  Ã‚   At the beginning of Act III   sc. ii,   Shakespeare clears all other characters from the stage to allow King Henry=s first meeting, face to face with Prince Hal, to be focused and intense.   King Henry is the first to speak and sets a sombre tone as he begins to unmask himself to his son A. . .   some displeasing service I have done @   (3.2.5).  Ã‚   As well Shakespeare allows King Henry to bring Prince Hal=s mask to attention by using anaphora:      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Could such inordinate and low desires,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Such poor, such bare, such lewd, such   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   mean attempt, such barren pleasures,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   rude society as there art matched withal . . . (3.2.12-15).    The word such is used to emphasise his [Henry]   displeasure of Hal=s friends and the image they   portray around him causing Hal in the eyes of Henry to lose his princely image.      Ã‚  Ã‚  Ã‚   Shakespeare, then allows Prince Hal to defend himself to his father's interpretations of his (Hal) character.   Again, there is a contrast between what King Henry perceives and what is reality.   The king is obviously distressed over Hal=s choice of friends   and how they affect this   'Princely image'.  Ã‚   Hal   on the other hand asks for Apardon on my true submission @ (3.2.27), claiming that such people (friends) tell stories that may not always be true Aaft the ear of greatness must hear @ (3.

Is technology bringing us closer Essay

The sense of connection between human beings is growing.  Do you feel connected with your family and friends? Do you feel a sense of â€Å"closeness† between each other? Do you feel that, with the help of technology, you finally have the opportunity to easily communicate with anyone you want? The answer to all three of these questions is a simple â€Å"yes†. Three brothers buried their mother about a month ago and were faced with the challenge of running a household, with a debt of more than $10000 to be payed off. Their mother who had suffered with two brain aneurisms had left no life insurance or money in the bank when she died. Their dad had passed away six years ago after battling with a mental health issues. Jarrod (19), the oldest of the three brothers, has pledged to take care of his brothers. After broadcasting their story on A Current Affair, viewers from all over the country has generously donated more than half a million dollars in just one day to help them pay off their mortgage loan. This is just one of the countless stories where technology has made a tremendous impact on a family and brought them closer, along with all the Australians out there who have supported them. Technology does have the potential to increase communication between people. At this present time, technology is in the most advanced form of communication we have. It makes the world small and at the same time, it makes us feel big. It gives us the fortuity to be able to communicate with anyone around the world in a click of a button. Nowadays, we don’t just have options like email or calling up someone, we have features like video chat. Just like that, we’re able to catch up with any old friend of ours. Even though they might not physically be right next to us, technology gives us the enjoyment to be able to feel like they’re right here next to us. Technology has the ability to make us feel that we are not as far away with people who may be in different countries as we think we are. We’re in fact closer than we perceive. Not only does technology benefit to feel closer to those that may be far away from you. Technology also grants the opportunity for you to be closer with the person sitting in the same room as you. â€Å"Dictionary.com† defines the word communication as â€Å" the imparting or interchange of thoughts, opinions, or information by speech, writing or signs.† There are many people out there who may not be fortunate as you and I, who have disabilities that sadly impinge on their communication. How tough would life be for them? The amount of resilience that they have is inspirational. Technology gives them hope, it gives them something to hold onto, something that has the potential to turn their life around. This disability is called communication disorder. This disorder affects more than 15% of children aged from 4-21 years of age. However, with the ever-improving advances in technology present, this significant obstacle on these people can be overcome. For example, we all know that hearing aids assist people with hearing impairments. However, they are cases where technology isn’t able to help in overcoming a communication disorder. Instead, technology can be used as a substitute for communication. For instance, if someone has trouble speaking, they could use a computer as a means of communication to have a conversation back and forth with someone else. Not only does technology help with the communication between people, furthermore, it is beneficial to help those in need. The medical field has always brought together one of the best, if not best, and brightest of society to provide support for those who needs it. For over more than a thousand years, people have spent a great deal of time repairing, designing and exploring many perspectives in the attempt to  unravel the mysteries and perplexities of the human body. Over time, with the advances in technology, machines have begin to play a much larger role in the medical field, as a result of new developments and better ways to treat illnesses and injuries. Through the use of such technologies, people can live healthier, more productive and independent lives. Many people who formerly may have been ill, disabled, or suffering continuous pain are now blessed to be able to look forward to leading normal, or even close-to normal lives. For example, a small device, the ICD, which is implanted for those at risk of sudden cardiac death now have a 98% chance of surviving a cardiac arrest, compared to only 5% without this device. This is just one of the vast number of benefits that the changes in technology has managed to deliver to us in the present time. Without these technological advances, many innocent human beings would have suffered from deadly diseases and illnesses that are now promisingly able to be beneficial for. Like everything else in this world, technology has both its positives and negatives. Some people may argue that technology doesn’t in fact bring the connection between us humans closer. That it is essentially driving us further away. One of the main reasons why this may be is due to cyber bullying, as it is one of the major issues concerning with technological communication. Just focusing on teenagers, statistics show that at least 74% of teens are on social networking sites. Cyber bullying is more common in today’s society due to the increase in the use of technology. We really can’t stop cyber bullying completely, there is no way for that to be possible. However, an alternative would be to educate teens out there on how to prevent it from happening to them. Teach teens to learn to be smart, safe and secure. Technology needs to be embraced. Although is may be forever changing, we  should at least count on the fact that it is continually becoming greater, faster and more beneficial. The connection between all of us is growing with the help of technology, and instead of disagreeing with this, its time we accept it and use it to our benefit fully.

Brain Development And Early Childhood Education Essay

Babies begin to learn about the world around them from a very early age. Children’s early experiences – the bonds they form with their parents and their first learning experiences – deeply affect their future physical, cognitive, emotional and social development. Learning starts in infancy, long before formal education begins, and continues throughout life. A young child’s brain needs certain types of stimulation to develop properly. Without that stimulation, certain types of learning will not be possible when the child enters school. Experts tell us that 90% of all brain development occurs by the age of five. If we don’t begin thinking about education in the early years, our children are at risk of falling behind by the time they start Kindergarten. This is why Early Childhood Education is so important. Infants and toddlers learn about themselves and their world during interactions with others. Brain connections that lead to later success grow out of nurturing, supportive and predictable care. This type of caregiving fosters child curiosity, creativity and self-confidence. Young  children need safety, love, conversation and a stimulating environment to develop and keep important synapses in the brain. During the first 3 years of life, children experience the world in a more complete way than children of any other age. The brain takes in the external world through its system of sight, hearing, smell, touch and taste. This means that infant social, emotional, cognitive, physical and language development are stimulated during multisensory experiences. Infants and toddlers need the opportunity to participate in a world filled with  stimulating sights, sounds and people. Before children are able to talk, emotional expressions are the language of relationships. Research shows that infants’ positive and negative emotions, and caregivers’ sensitive responsiveness to them, can help early brain development. For example, shared positive emotion between a caregiver and an infant, such as laughter and smiling, engages brain activity in good ways and promotes feelings of security. Also, when interactions are accompanied by lots of emotion, they are more readily remembered and recalled. The primary giver, when providing consistent and predictable nurturing to the infant creates what is known as a â€Å"secure† attachment. This is accomplished in that rhythmic dance between infant and caregiver; the loving cuddles, hugs, smiles and noises that pass between caregiver and infant. Should this dance be out of step, unpredictable, highly inconsistent or chaotic an â€Å"insecure† attachment is formed. When attachments are secure the infant learns that it is lovable and loved, that adults will provide nurture and care and that the world is a safe place. When attachment is insecure the infant learns the opposite. As the child grows from a base of secure attachment he or she becomes ready to love and be a friend. A secure attachment creates the capacity to form and maintain healthy emotional bonds with another. Attachment is the template through which we view the world and people in it. The brain grows from the bottom to the top. Each of the core strengths is related to a stage and site of brain growth. In infancy attachment bonds are acquired and lay down emotional signals deep within the brain. At the same time the brain stem is seeing to it that bodily functions can be self-regulated. Later on in childhood the emotional centers of the brain come under increasing control so temper tantrums disappear and the child controls their emotional life. In mid-childhood the child’s brain begins to develop the capacity to think and reflect on the external environment. It is at this stage when the frontal areas of the brain begin to mature and it is at this stage in brain growth when the core strengths of affiliation, attunement, tolerance and respect can mature as well. Reading aloud with children is known to be the single most important activity for building the knowledge and skills they will eventually require for learning to read. Babies show excitement by widening their eyes and moving their arms and legs when looking at a book with pictures of babies or other familiar objects. Babies learn from conversations even when they cannot understand what you are saying. When babies hear the same words over and over, the parts of the brain that handle speech and language develop. Talk to them as you are changing their diaper or feeding them. Get down on the floor with them when they are playing. Use this opportunity to talk about the different toys they have. You can talk about the color of the object or make noises, such as a car goes vroom, vroom. In infancy and early childhood, play is the activity through which children learn to recog- nize colors and shapes, tastes and sounds‚ the very building blocks of reality. Play also provides pathways to love and social connection. In early childhood, play helps children develop skills they can’t get in any other way. Babbling, for example, is a self-initiated form of play through  which infants create the sounds they need to learn the language of their parents. Likewise, chil- dren teach themselves to crawl, stand, and walk through repetitious practice play. At the preschool level, children engage in dramatic play and learn who is a leader, who is a follower, who is outgoing, who is shy. They also learn to negotiate their own conflicts. Study after study explicitly and unambiguously documents that what happens during the early years is critical to a child’s long-term cognitive and behavioral development, physical growth in childhood, and health in adulthood. Modern brain and child development research supports the need to provide nurturing, educationally stimulating, safe environments and experiences in the early years. A strong and nurturing relationship between children and adults is the most basic ingredient for growing up healthy. Supporting the whole child – physically, socially, and emotionally – provides a baseline for positive experiences from which the child can learn, grow, and thrive. These experiences shape a child’s life and create a strong, foundational web of support that positively contributes to their future.