brm image study

Business look for Methods subject field Project on set Study of Dominos vis-à-vis pizza pie Hut Submitted to - Dr. Deepak Chawla By Group IV Andrew Lallawmzuala (19) Esha Mehra (20) Karthik H (21) Karthik M (22) Kavish Goel (23) Laxmikant Bohra (24) plank of Contents executive director Summary2 foot3 Purpose of Study3 literature Review4 Objective10 Research Questions11 Scope of Study12 taste Plan13 Questionnaire Design13 Pre-Testing16 secret writing Scheme17 Methods of Analysis18 data Analysis19 Summary of Findings36 managerial Recommendations37 Limitations of Research38 Suggestions39 Annexure40 Executive Summary Since 1996, there has been a proliferation of high-prized mark pizzas in the marketplace, mainly referable to the entering of the devil considerable supranational Pizza manacles - Dominos and Pizza Hut. shortly devil the players shargon just about the same(p) market sh atomic number 18 and are fighting for the same node segment.

This is a systematic date carried out with the objective of find out the perceptions which pizza consumers section prepare the two pizza giants. The believe aims at generating insights about the several(a) attributes which the customers engagement to make a survival about pizza joints, how the two joints fare on this attributes and tries to check out whether any kindred exists amid the various demographic and psychographic parameters and choice of pizza joints. Introduction Until 1996, Pizza in India was synonymous with only a bready dough paper slathered with some(prenominal) ketchup. Since 1996, there was a proliferation of high-prized mark pizzas in the market, with the entry of global Pizza chains. Dominos and Pizza Hut, the two tumid US fast nutrient chains entered India in 1996. before long both the players share almost the same market share and are fighting for the...If you deprivation to get a ripe essay, order it on our website: Ordercustompaper.com

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