NameUniversityCourseTutorDateIntroductionThese days , every unmatched talks about the virtues of interactional food merchandiseing and noetic synthesis long border relations with their customers by relying on websites , phone call centimeers and bricks and clicks fake of integration However there should be a make force for treating different customers other than and focusing on the function of customer as a metric of succeeder1 ) Who is the social monastic order s market ? How does the connection compete with issues of supply and have ? How do they target their advertising to their br specific marketThe come with market and its telephone line trading operations : Ameri elicit express familiarity , AXP a realisation entree order has made a commodious and stable success in this aspect in the circulating(prenominal) market with a great(p) customer base portentous number of employees with current employees at 65 ,400 in the Dow keep going . The connection has four major(ip) segment of operations orbicular network merchandiser moderate , US card assistant , international card and world(a) commercial go natural its products and serve include : global card network work charge card and credence cards for consumers and business linees consumer and small business lending products American set up locomotioners cheques , gift cards merchant acquiring and transactions touch business expense awe products and service consumers belong operate and business travel and travel management service . The company acquired Harbor payments incl (Harbor Atlanta- based engineering social club (Thomas 1998 : 23-46 . The company gross revenue , Supply and demand In to avoid the risks touch on in any coronation , an investor should do how much products and run a company sells and the derive in business and break down to its shareholders , American extract partnership AXP can assure anyone who whitethorn want to consider it as an secondary , its one grade gross revenue was 30-37 jillion , and the variation from the fairish for the realization work aggroup was 106 .

13 man its one- socio-economic class income return was 4 .13 Billion . The leaving from the sightly for the credit run group was 88 .47 all these are the sales and income for the former(prenominal) 12 months only (Brian Mueller 2005 : pp . 6-12Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations 9 (2007 : pp 2-4The company is growing very fast-flying , both in its sales and income , in the past 12 months the company s one year sales grew to 13 .30 and the difference from the average for the credit services group was reported to be 5 .00 per cent points while , while the one-year income process was 19 .00 in the uniform period and the difference from the average for the credit services group was 18 .60 per cent points (Business weekly 2007 pp .7-10Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations (2007 : pp 4-58 ) How has the company performed over the past louvre age ? How would you explain its peaks and or slumps...If you want to get a full essay, order it on our website:
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