CSR in Action? Why does McDonalds advertise its take up of the Olympics, its environmental protection activities,in the bags? Because some of these advertisements gives the impression to consumers that they atomic number 18 a good supportive company The company is elicit in attracting more long-term customers By drawing forward from the detail that in that respect food is not healthy they countersink the help on something else The company is trying to enhance there securities industry of bodily laws CSR: The kind responsibleness of corporations to enhance cabarets upbeat OBJECTIVES 1.Introduction 2.Two views of CSR: a.Shareholder View Maximizing shareholder hold dear in the long run enhances familiaritys welfare Problems with Shareholder View of CSR Examples: Bhopal disaster, NIKE, Torontos sweatshops b.Stakeholder View hard considerations should be given to stakeholders interest (employees, consumers, local comm unities) in devising corporate government activity decisions Multi-fiduciary duties, shareholder activism, transparency & public handicraft (internal governance strategies) Does this work? Consider sweatshops in Toronto 3.
Conclusion SHAREHOLDER realise OF CSR Maximizing shareholder value/profits ultimately enhances societys welfare Instrumental View of CSR Friedman (1970), Jensen (2000) Social responsibility of corporations is to maximise profits or shareholder value at heart the constraints of law and social morality Society benefits from profit objectives of corporations: moving in creation, Supply of high quality, clinical depression price ! goods and go Technological innovation Taxes and Public Funding for Public serve up near STRATEGIES OF SHAREHOLDER VIEW OF CSR Strategies for competitive advantages Social investment to name competitive advantage (philanthropic investment in areas colligate to business e.g. telecom teaches computer to students from local communities) The sponsor concerts provided that...If you requisite to repulse a full essay, order it on our website: OrderCustomPaper.com
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