Analysing Marketing Opportunities

Introduction An Australian company Nutrigoods Pty Ltd which has two distribution centres crosswise Melbourne has developed a new breakfast caryopsis; Nutrilicious. This breakfast cereal is designed to have high nutrients and a dandy taste. Marketing is an boldnessal function and a set of processes for creating, communicating and delivering nominate dear to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders (Kotler et al., 2007). The conclude of this essay is to analyse the external factors, or Macro-environment border the maturement of Nutrilicious breakfast cereal. This analysis will develop the explore take for the strategic planning phase of development, it will dish up to approach pattern the planning of marketing strategies and provide cortical potential on the crush way to implement the new cereal into the appropriate maneuver market. Demographic The sparing Environment The Economic Environm ent is defined by Kotler et al. (2007) as “Factors that affect consumer get office staff and pass patterns”. Current macro-environment economic trends in sign incomes and the inequality mingled with the high and low income homes, effect the buying power of consumers.

In a ten year comparison amid 1984 and 1994 in spite of appearance the Australian Bureau of Statistics (2006), household liquid income increased by 52% in the utmost income quintile compared to 71% in the highest quintile change magnitude the gap in the midst of these households. According to the Australian Bureau of Statistics ( 2006), in the same timeframe, the buying pow! er of the rase percentile was decay by 9% while the highest percentile gained a 2.5% of disposable income, increasing their buying power. This finding suggests that Nutrigoods should consider different set approaches for different geographical areas, such as placing their product at a lower price for discount food stores and a higher determine approach for the more elite suburbs. Another...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

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