Fmcg

INTRODUCTION FAST MOVING CONSUMER GOODS Products which have a supple turnover, and relatively meek cost are known as straightaway Moving Consumer Goods (FMCG). FMCG ingatherings are those that get replaced within a year. Examples of FMCG mostly include a wide range of oft purchased consumer crossings such(prenominal) as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, hit from raw material paper, and chocolate bars. The FMCG Industry The Indian FMCG sphere is the fourth largest sector in the economy with a essential market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well establish distribution network, intense disputation between the organized an d nonunionized segments and low operational cost. availableness of key raw materials, cheaper undertaking costs and presence crossways the entire value drawing string gives India a competitive advantage. he FMCG market is set to three-fold from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015.

Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, pilus wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle section and the rural segments, presents a n opportunity to makers of brand products to! convert consumers to branded products. egress is also likely to numerate from consumer upgrading in the matured product categories. With 200 million throng expected to shift to impact and packaged food by 2010, India needs around US$ 28 billion of enthronisation in the food-processing industry. Automatic investment approval (including foreign engineering science agreements within specified norms), up to 100 per cent foreign...If you need to get a honorable essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper