Part 1

Body The Kodaks reluctance to win over left an source to competitors from digital world. In fact, historically Kodak is a commencement partnership invented the first digital camera in 1970 (The last Kodak Moment, 2012). jibe to Kotter (2012), Kodak as an early innovator however did non open be on on its own innovation; instead the company put more attention to the development of the profitable charge stemma as Kodak feared that the development of technology instinctive somehow hurt the companys have origin. Kodak ref utilisationd to change the look of the traditional business model from film to digital products. The lesson is clear, companies instantly should not appalled to innovate. The only way business to survive and continue to campaign is to innovate. Companies should not afraid of winning risk in the circu modern of innovation. Moreover, companies today should not be short sighted view, do not get in the idea that the old way of business will perpetu ally make profit. The case of Kodak told that it will last no forever. Hamm and Symonds (2006) utter that it is a mistake make by the Kodak whereby the company did not aware that the impact of the expert changes in the road of innovation. Companies today should catch up the maltreat of technological changes. Kodak as a leader in picture taking industry had at a time dominated the market.

The arrival of digital age had ruined the film business. Today, Kodak fails to maintain relevancy, the Kodaks strength somehow becomes its weakness. Besides that, the film industry does not meet the quest of guests as elec tronic digital products start to emerge in t! he market. It is too late when Kodak starts to enter into the digital game (Spector and Mattioni 2012). different companies like Sony, economy and Nikon have a better products and price. It is truly obvious that customers value have changed. painting no endless popular; rather people take away to use digital camera since it is more convenient and to a taint the invention of digital frames somehow ignore the use of...If you quest to get a full essay, order it on our website: OrderCustomPaper.com

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