Bass Pro Shops Business Analysis Essay -- Business Strategy Analysis

Primary professional personblems/Decisions to be made rich Pro shop started as an 8-foot-long display bea in the back of a liquor store in 1971 and has aggrandiseed into a Fortune vitamin D company that employs over 8,800 employees and has annual sales estimating somewhere around $1.25 one million million million today. The question at hand is should low-pitched Pro Shops shroud to expand, and if so at what rate should they? The primary problems they might face when expanding ar as follows. Could expansion hurt their strike off mountain range and if so how? The Competition alfresco of Missouri is going to be much greater. They will not induce the publicity and brand acquaintance as they do in Missouri. Does Bass Pro have the financial resources in station to open overbold stores, if not then what are some options they can exercise? pass on Negative publicity threaten their brand image as they continue to grow? Is the cost of overhead going to be too high up initially for Bass Pro to expand at a degenerate rate, if so then at what rate should they expand yearly? These are all problems Bass Pro is going to have to face in the future. Through research and extensive problem solving, they will be fit to make an accurate decision on rather they should expand.II. SWOT abstract Strengths1. Brand imagea. Identification with consumer-Store brand name enables product to be accepted and adopted more easily by consumers because of brand recognition2 Selective Distributiona. Bass Pro is able to expand the product, name, and experience to a larger customer base without cannibalization of their company by setting a radius limit on how close their stores are built.b. They meet the needs of their target market by building their stores in closer proximity.3. Unique Store Imagea. ... ... a high brand image while, maintaining customer satisfaction with existent customers and breaking into new markets. Bass Pro is one of the largest U.S . retailing chains of outdoor sporting goods and has an image to uphold, not only with its name but with its products. Maintaining customer satisfaction with existing customers keeps them loyal.Breaking into new markets helps the company grow and brings in new customers, which leads to higher(prenominal) profit margins. Objectives1. Open two stores for each one year for the next tailfin years.a. Expand at least two of those stores in western states2. improver sales by 25% to $1.5 billion in the next 4 years3. Increase sales to current customers by 5% each year by using innovative technology in order to find more efficient ways to distribute and manufacture our products leadership to more competitive pricing.