Success of a Paint Company: Berger Paints

In 1971 Berger headstones Bangladesh restrict has started its journey in Bangladesh. The shareholders were Jenson & Nicholson (J & N), Duncan Macneil & Co. special(a) and Dada Group. Duncan Macneil subsequently sold their shares to the majority shareholder J & N Group. The Dada Groups share ultimately vested with the Government of the communitys Republic of Bangladesh after the independence of the country in 1971.The cognomen of the company was changed from J & N (Bangladesh) Limited to Berger Paints Bangladesh Limited on January 1, 1980. Berger Paints Bangladesh Limited (BPBL) is stated to be the market attracter in Bangladesh and has a all-inclusive range of products such as Decorative Paints, Industrial Paints, Marine Paints, mask Bank, Textured Coatings, Heat Resistant Paints, Roofing Compounds, Wood Solutions, and Wood Adhesives. It gives a comprehensive and sustainable painting solution and providing the best node good through Home Decor.BPBLs corporeal strategy is t o build large market share through providing feel and speedy service. Its indigenous focus is to strengthen its current position by providing value added customer service. BPBL is committed to get highest consumer satisfaction. The main target area of this report is to gain boilersuit practical knowledge about the interior communication techniques of Berger Paint Bangladesh Ltd. and corporate success evaluation and in like manner recommend on the basis of line communication.Aim and Rational of the project The objective of this project is to gain general practical knowledge about the organization and go the communication techniques genuine by the company. To be more specific, this project contains the following subjectsHistorical mount of Berger Paint Bangladesh Ltd.Organizational social organisation BPBLs internal communication structure Tools used in the existing communication agreement Positive aspects of the scheme being used and recommendations for improvementSigni ficance of the Study The significance of the meditate can be explained in many ways. From this project we volition define about the business communication practices followed by Berger Paint Bangladesh Ltd, the market leader in paint industry of Bangladesh. It exit help us to deepen our knowledge about the relationship between different departments, how they communicate with apiece other and organisational environment.Methodology The report will be base on both indigenous and secondary data. Primary Data It is unambiguous that the research will require a lot of primary data. face-to-face interviews will be make doed with the manager of the BPBL. We have planed to supply them questionnaire to be modify out as well as read them out whenever necessitate and explain if any clarification is required.Secondary Data For secondary resources, we will use the web site of BPBL, product profile, and relevant journals by Berger Paint Bangladesh Ltd. For the organization part of the r eport, a lot of secondary resources will excessively be used.Data Collection Method We have decided to conduct personal interviews as data army method. The questionnaire will be unified and includes both open and close-ended questions. Questionnaire For the survey purpose, we will prepare questionnaire which meet the objective of the project. It will include different issues and important factors regarding internal communication techniques. For the questionnaire we will use simple, direct and familiar words, so that the respondents understand it easily. Data collectionWe will conduct Face-to-face interviews with the manager of BPBL to collect the data. We will also collect the necessary data from company website, magazine etc. embrace Format The report will contain mainly two parts. The organizational part shall give the idea about Berger Paint Bangladesh Ltd.s diachronic background and Organizational structure. And the project part shall contain BPBLs internal communication str ucture, tools used in the existing communication system, positive aspects of the system being used and recommendations for improvement and conclusion.Limitation of the Study The collection of primary data is always a difficult thing because it is hard to chequer the authenticity of the data. Managers of the company may hide some information for the confidentiality. duration is also a limitation as we have to interview the manager, analyze the data and prepare project at a very terse time. Despite of these limitations we will try our best to collect accurate and profitable data through the survey so that we can generate quality results from the data analysis and give recommendation where it is necessary.