The Writer s Credibility And The Reader s Efficiency

The purpose of substantive editing is to maximize the writer’s credibility and the reader’s efficiency. This stage intends to produce a revised manuscript that improves the readability and understandability of the readers, as well as maintaining the purpose of the text. Editors suggest appropriate changes according to what the writer wants to accomplish and the intended audience –which determines the content, organization and tone. Thus, the end result of substantive editing is a balance between the writer’s intentions with the reader’s expectations which in turn serves the text reliable, accurate and hopefully, useful. Readers respect authors when there is no faulty or missing information. In order to protect the writer’s credibility, editors consult subject experts to guarantee the content is correct and up-to-date. They keep in mind who the intended audience is (their level of sophistication, their financial status, their sensitivity towar ds the topic) so they can determine what information, which tone, what structure is suitable for them, and still ensure the objectives of the text are explicit. There will be times when writers forget â€Å"necessary details that [is needed to validate] a conclusion† (Sutcliffe 583). The lack of content can break a reader’s flow: they will not be prepared to follow the upcoming material. Editors do not want the audience confused because unpredictability can increase the chances of losing a reader’s interest. When there is completeShow MoreRelatedIs Google Making Us Stupid?990 Words   |  4 Pagesof technology has made it easier for people to interact, work, trade, communicate, and travel. However, the extensive innovations have created an element of dependence on people. In the article Is Google Making Us Stupid? 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